some more stuff

hey,

so a few new developments in the plan. Good developments. I've found a domaine name that's available. so that's good news.

I've also expanded my market a lot to include other interests, as well as focus in on a certain type of prospect. This so I can increase the number of offers that I'd be able to make to this market. As well as so I can increase the number of places I could advertise and find my target niche and be able to deliver a better sales message for all of them at once. I know it's good to do niche targeting, but this niche, even though it's very wide, topic wise, is very small prospect wise. So it's still a niche. But instead of targeting a niche subject, I target a niche customer.

figured out the mini course I was going to do, as well as free content I would deliver. Which is a big part of my marketing plan for the product. Since this is going to be a membership product, I want people to see up front what type of stuff they'll be getting from me. You know " if THIS is what he's offering for free, how AWESOME is his paid stuff going to be?! ". That's the feeling I want to aim for.

So for the free content, I've figured that I'll be providing a mini course, that I could charge for by itself. I'd also offer free databases of usefull content that they can start to use immediately, even without a paid subscription. Lastely, I'll be sending weekly emails with content.

For the weekly emails, since I plan to send a monthly newsletter, I'll basically send them a weekly update. The way I'm looking to do this is by simply providing 1 of the articles of the monthly paid product, and then include at the end of that article, a preview of the new stuff that's going to be added to the newsletter. So it'll serve 2 purposes. 1) give them extremely good value, since I'm giving them as much value as the paid members are getting. 2) I'll be putting these articles online, so they'll be available for distribution, as well as indexing and maybe a little advertising revenue.

Since my product is a membership site, I'm also trying to find things to build a community instead of just focusing on the product. I'm sure that doing this will raise the retention rate of subscribers, as they'll feel part of a group, instead of alone. That's the feeling I want to create, that they are in a group of people like them willing to help.

Of course, afiliate marketing is going to play a big role. I'm aiming for something really similar to what butterfly marketing was all about...had I known what my plan would eventually become, I would have most likely bought that dvd they were selling a while ago where it was dirt cheap...oh well. I can still manage on my own. Anyway, the basics of it is making the customers, your affiliates. It's the angle with which I'll have to present it to them that needs to be easy and simple to do so it doesn't discourage them into the whole process...

anyway, weekend time!